Peanuts by DDB Auckland for Ywca

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Peanuts

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market New Zealand
Agency DDB Auckland
Executive Creative Director Andy Fackrell
Creative Director Steve Kane
Released December 2012

Credits & Description

Women in New Zealand are paid 10% less for doing the same jobs as men, so the YWCA and DDB New Zealand have created this print campaign to highlight the issue.


The campaign leads people to the Demand Equal Pay website, which is also uneven, where people can show their support to balance things out.

Category: Charities & appeals
Client: YWCA
Agency: DDB Group New Zealand
Country: New Zealand
Executive Creative Director: Andy Fackrell
Creative Director: Steve Kane
Art Director / Copywriter: Lisa Fedyszyn
Art Director / Copywriter: Toby Morris
Copywriter / Art Director: Jonathan McMahon
Copywriter / Art Director: Simone Louis
Planner: Jamie Barrett
Account Director: Jenny Travers
Print Producer: Andy Robilliard
Account Executive - Amy Pollock
Print Designer - Amanda Summersby
CEO YWCA Auckland - Monica Briggs
Marketing & Communications Manager YWCA Auckland - Shelley Geenty
President YWCA Auckland - Kate Sutton