Zanussi Print Washer Won't Wash! 1 by DDB Cairo

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Washer Won't Wash! 1

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Industry Washing Machines
Media Print, Magazine & Newspaper
Market Egypt
Agency DDB Cairo
Art Director Abdurrahman Hosni
Copywriter Omar Tarek
Creative Mahmoud Tag El Din, Abdurrahman Hosni
Released July 2017

Credits & Description

Category: House, Garden
Media: Print
Brand: Zanussi
Agency: DDB
Geo: Egypt
Advertising Agency: DDB Egypt, Cairo
Creative: Mahmoud Tag El Din
Creative / Art Director / CGI Artist: Abdurrahman Hosni
Copywriter: Omar Tarek
Published: July 2017
Zanussi simply asked us to come up with an idea that makes the consumer aware of the huge differences between top load and front load washers, and if you want -as a consumer- to buy a washer then you need a washer, real one that takes the charge of the whole washing process and it’s easy for him to do so, and to points out to the uselessness of the TL washer, so we came up with a concept that if the TL washer doesn't wash "useless washer" then what on earth is his real job?! And we put some assumptions like we can use it as a rack, laundry basket, shelf, closet or any kind of uses not including "washer”.
Top load washer? What’s that even for?