ZDFMEDIATHEK by Syzygy Ag for Zdf Zweites Deutsches Fernsehen

ZDFMEDIATHEK

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Industry TV Channels/Radio Stations and Programmes
Media Print, Magazine & Newspaper
Market Germany
Agency Syzygy Ag
Creative Director Dominik Lammer
Art Director Michael Geissler
Released November 2009

Credits & Description

Category: Interactive Tools (for PCs, MACs, etc)
Advertiser: ZWEITES DEUTSCHES FERNSEHEN
Product/Service: ZDF PUBLIC TELEVISION STATION
Agency: SYZYGY
Date of First Appearance: Nov 7 2009 12:00AM
Entrant Company: SYZYGY, Bad Homburg, GERMANY
Entry URL: http://digitalschweinshaxe.net/awards/2010/projects/zdf/english
Creative Director: Dominik Lammer
Art Director: Michael Geissler
Project Manager: Marco Langer
Head of User Experience Architecture: Dr. Claudia Armbrüster
User Experience Architect: Katharina Horst
Head of Rich Internet Application: Christian Auth
Programmer/Technical Lead: Chris Fischer
Programmer: Tim Hofmann
Programmer: Fabien Schivre

English Synopsis
ZDF, one of the largest TV stations in Europe, offers its viewers thousands of movies and other broadcast shows for free download at any time via its online video portal. In 2009, visitors watched an average of 15 million programs each month. ZDF decided to update this online video portal, known as the ZDFmediathek. We wanted to present the best of two worlds as well as a new benchmark: The ultimate in TV viewing combined with all the advantages of a web application. 10 months later, we had a project that set new standards for TV video portals. In the new ZDFmediathek, the user is the director of programming. There are various categories - programs A-Z, missed programs, browse by topic or by category – which organize the huge amount of content and make it easy to navigate and use. Once a user finds a program to watch, he simply presses play. The user doesn’t have to go through the extra step of choosing a video player, since we implemented the project in Flash and Flex. All programming is seamlessly integrated and delivered in high quality H.264 format that can be viewed in full-screen mode for TV via the Internet which is a great experience. The user can even give into his need to keep his options open: when a program is playing, the user can browse through the navigation to see what else is “on”. The new online programming is gaining momentum: monthly viewing rates continue to rise since the launch. And user feedback speaks for itself: “The best programming of all TV channels” (hapalow17 on Youtube), “So easy to navigate!”(pumuckelnase on Youtube).