Zippo Print Park by Leo Burnett Frankfurt

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Industry Hygiene & Personal Care Products
Media Print, Magazine & Newspaper
Market Germany
Agency Leo Burnett Frankfurt
Creative Director Andreas Pauli
Art Director Irina Schestakoff
Copywriter Nicola Wassner
Photographer Martin Müller
Released July 2004


Epica Awards 2004
Print & Other Footwear & Personal Accessories Winner

Credits & Description

A Zippo is much more than an ordinary lighter. Once you won it you won't give it away again and you will
carry it with you everywhere you go. The worst that can happen to you is to loose your Zippo: you would
leave nothing undone to get it back. Because your Zippo is part of you.
Title: "Park"
Agency: Leo Burnett GmbH
City: Frankfurt am Main
Advertiser: Zippo Manufacturing
Brand Name: Zippo
Product Name: Lighter
Country: Germany
Tagline: Part of you
Creative Director: Andreas Pauli
Art Director: Irina Schestakoff
Copywriter: Nicola Wassner
Photographer: Martin Müller