"Beethoven" by Euro Rscg Zurich for Zurich Chamber Orchestra

"Beethoven"

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Industry Culture, Leisure & Sport
Media Print, Magazine & Newspaper
Market Switzerland
Agency Euro Rscg Zurich
Creative Director Axel Eckstein
Art Director Isabelle Bühler
Copywriter Rob Hartmann
Photographer Julia Hetta
Released May 2010

Awards

Golden Award of Montreux 2011
Print & Outdoor Entertainment/Media Gold Medal

Credits & Description

Category: Entertainment & Leisure
Advertiser: ZURICH CHAMBER ORCHESTRA
Product/Service: CLASSICAL MUSIC
Agency: EURO RSCG GROUP SWITZERLAND
Type Of Ad: Newspaper
Date of First Appearance: Nov 1 2010
Entrant Company: EURO RSCG GROUP SWITZERLAND, Zürich, SWITZERLAND
Chief Creative Officer: Frank Bodin
Creative Director: Axel Eckstein
Copywriter: Rob Hartmann
Art Director: Isabelle Bühler
Photographer: Julia Hetta
Art Buyer: Anna Colby/Susann Heinz
Account Manager: Janina Iseli

English Translation of Main Headlines
Classical music embodies more contrast and speaks to our emotions more directly than any other type of music. Attending a concert of the Zurich Chamber Orchestra therefore leaves a lasting impression. The ad campaign shows men and women who are touched by Mozart and Beethoven (perhaps even for the first time) in the true sense of the word. To listen to works by these composers is as if to receive a hug from them.