Aires Promo, Case study PAINT YOUR OWN AIRPLANE by Ariadna Digital

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PAINT YOUR OWN AIRPLANE

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Industry Airlines
Media Promo & PR, Case study
Market Colombia
Agency Ariadna Digital
Creative Director Mario Silva
Designer Pablo Leyton
Released May 2010

Credits & Description

Category: Best Use of Online Advertising
Advertiser: AIRES
Product/Service: AIRLINE
Agency: ARIADNA DIGITAL
Date of First Appearance: May 7 2010
Entrant Company: ARIADNA DIGITAL, Bogota, COLOMBIA
Entry URL: http://www.youtube.com/watch?v=SQQJmlVsNBQ
Chief Executive Officer: Iván Correal (ARIADNA DIGITAL)
Creative Director: Mario Silva (ARIADNA DIGITAL)
Planner: Max Gómez (ARIADNA DIGITAL)
Executive: Pilar Luque (ARIADNA DIGITAL)
Designer: Pablo Leyton (ARIADNA DIGITAL)
Media placement: Facebook Applications - Social Media - 07 March 2010

Insights, Strategy & the Idea
The Problem
Aires was about to launch the first fleet of Q-400 aircrafts in Colombia, which was composed of four aeroplanes.
Aires wanted to announce this to all their customers through a special activity.

Creative Execution
The Solution
This way, Pinta tu avión de AIRES, píntalo como quieras, came to life.
It was the first digital activity, made especially to allow any Colombian user to create the design for one of the Q-400 Aires aircrafts.

Results and Effectiveness
On May 31st, the contest ended, having more than 900 different designs to choose from, as a result of this activity.
Results
Thanks a lot for flying with us today.
At the end, a 16 year old girl, will be the “pilot” for a whole year of this airplane, named after her.
This will be remembered as the first Colombian airplane to fly all over Colombia, with a Coffee plant and El Nevado de Huila mountain painted on it.