Alexander Hols Promo, Case study DIRECTOR ALEXANDER HOLS LOOKING FOR WORK by Kolossos Advertising

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Industry Business equipment & services, Corporate Image
Media Promo & PR, Case study
Market Sweden
Agency Kolossos Advertising
Creative Director Pauline Gustafsson
Art Director Johan Gustafsson, Erik Olsson
Released April 2011

Credits & Description

Category: Best Localised Campaign
Product/Service: SELF PROMOTION
Date of First Appearance: Apr 29 2011
Entrant Company: KOLOSSOS ADVERTISING, Stockholm, SWEDEN
Art Director: Johan Gustafsson (Kolossos Advertising)
Art Director: Erik Olsson (Kolossos Advertising)
Creative Director: Pauline Gustafsson (Kolossos Advertising)
Media placement: Presentation Board - Cannes Lions 2011 - Entered ToCannes 22 April 2011
Media placement: Jpeg Image Of Presentation Board - Cannes Lions 2011 - Entered ToCannes 22 April 2011

Insights, Strategy & the Idea
Swedish Director Alexander Hols was looking for work.

Alexander is practically unknown for the target audience - leading professionals at the world's best communication agencies.

Having a minimal advertising budget, we wanted to reach the target audience with an innovative media placement.

Creative Execution
We placed this Cannes Media Lions entry before the eyes of the jury members of Cannes Lions 2011.

The message of the entry is that director Alexander Hols is looking for work.

We were also aiming for a media placement on the Cannes Media Lions shortlist.

Results and Effectiveness
The campaign was placed before the eyes of world class communicators like Maria Luisa Francoli, Sergio Guillermo Tafet, Fernando Capalbo, Cheuk Chiang, James Greet, Anja Hettesheimer, Davy Caluwaerts, Ezra Geld, Mark Sherman, Martin Osorio, Jorge Percovich, Guillaume Multrier, Volker Helm, George Michaelides, Nandini Dias, Nevo Carmi, Gigi Mozzi, Keiichi Higuchi, Alistair Jamison, Maria Fernanda Marantes, Tatiana Eliseeva, Chris Botha, Gerardo Mariñas, Amanda Koutra, Nathalie Bösiger, Jason Dawes, Steve Williams, Lindsay Weedon, Lee Doyle and Steve Farella.

The campaign made Alexander Hols better known to key members of his target audience.