Alfa Romeo Promo, Case study Crash Proof Folder by Duval Guillaume, Duval Guillaume Modem Antwerp

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Crash Proof Folder

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Industry Cars
Media Promo & PR, Case study
Agency Duval Guillaume
Art Director Ad Van Ongeval
Copywriter Dieter De Ridder
Agency Duval Guillaume Modem Antwerp
Released June 2011

Credits & Description

copywriter: Dieter De Ridder
art director: Ad Van Ongeval
client: Alfa Romeo
agency: Duval Guillaume
publication: 2011
description: The Alfa Romeo MiTo and Giulietta are the safest cars in their class: they both achieved 5 stars on the Euro NCAP Safety Test. That’s why Alfa Romeo created the Crash Proof Folder, a desktop folder that protects you from a potential computercrash. All files that you drag or copy into the Crash Proof Folder are saved on the internet. From now on you don’t just feel safe inside your Alfa Romeo, but also behind your computer.