JUGÁ LIMPIO by NEXTPERIENCE for Empresas

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JUGÁ LIMPIO

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Industry Public awareness
Media Promo & PR, Case study
Market Argentina
Agency NEXTPERIENCE
Released December 2009

Credits & Description

Category: Best Use of Online Advertising
Advertiser: EMPRESAS DE HIGIENE URBANA
Product/Service: ANTI-LITTERING AWARENESS
Date of First Appearance: Dec 9 2009 12:00AM
Entrant Company: NEXTPERIENCE, Buenos Aires, ARGENTINA
Entry URL: http://jugalimpio.make-it-fun.net/Index_English.html
President: Martín Hazán (Nextperience)
Graphic Designer: Leandro Mazzochi (Nextperience)
Account Executive: Alan Gregorio (Nextperience)
Media placement: Banner - Web Site - 09/12/2009

Results and Effectiveness
The campaign had a 0.7% CTR rate which, according to Buenos Aires’ three most important newspapers, make it one of the most effective campaigns of the year. Indeed, two of those newspapers now show the campaign to potential advertisers as an example of how to do effective digital advertising.

Creative Execution
The ‘Make your voice heard…’ campaign was aimed at getting the citizens of Buenos Aires to take responsibility for the city's care and cleanliness. In the past, people have been unwilling to speak up when they see people doing the wrong thing. But these banners give them the experience of how effective (and very satisfying) a simple ‘Hey!’ can be.

Insights, Strategy & the Idea
Our Proposition was: ‘Make your voice heard and look after your city’. We used media rich banners to involve the prospect with the creative work so they could see for themselves how effective it is when they ‘make their voice heard’.