Bandsports Promo, Case study FINGER NACHOS by Ogilvy Sao Paulo

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FINGER NACHOS

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Industry TV Channels/Radio Stations and Programmes
Media Promo & PR, Case study
Market Brazil
Agency Ogilvy Sao Paulo
Executive Creative Director Fred Saldanha, Claudio Lima, Tiago Meloni
Creative Director Andre Kirkelis
Art Director Rafael Cordeiro
Copywriter Fábio Seidl
Designer Guto Kono, Rafael Cordeiro, Arthur D'araujo
Producer Nanci Bonani, Nana Bittencourt, Maurício Granado
Released April 2012

Credits & Description

Category: Best Use of Ambient Media: Small Scale
Advertiser: BANDSPORTS
Product/Service: SPORTS CHANNEL
Agency: OGILVY BRASIL
Chief Creative Officer: Anselmo Ramos (Ogilvy Brasil)
Executive Creative Director: Claudio Lima (Ogilvy Brasil)
Executive Creative Director: Fred Saldanha (Ogilvy Brasil)
Creative Director: Andre Kirkelis (Ogilvy Brasil)
Copywriter: Fabio Seidl (Ogilvy Brasil)
Art Director: Guto Kono (Ogilvy Brasil)
Art Director: Rafael Cordeiro (Ogilvy Brasil)
Producer: Nana Bittencourt (Ogilvy Brasil)
Producer: Mauricio Granado (Ogilvy Brasil)
Producer: Nanci Bonani (Ogilvy Brasil)
Account Director: Valeria Barone (Ogilvy Brasil)
Account Director: Carolina Vieira (Ogilvy Brasil)
Designer: Guto Kono (Ogilvy Brasil)
Designer: Rafael Cordeiro (Ogilvy Brasil)
Designer: Arthur D'araujo (Ogilvy Brasil)
Motion: Dogura Kozonoe (Ogilvy Brasil)
Motion: Deydson Rocha (Ogilvy Brasil)
Advertiser's Supervisor: Alexandre Bortolai (Band Sports)
Graphic Producer: Claudinei Santana (Ogilvy Brasil)
Graphic Producer: Harrey Hoving (Ogilvy Brasil)
Media placement: Box Of Customized Nachos (30g). Format: 10 Cm X 17 Cm X 5 Cm. Distributed In Selected Sports Bara - Distributed In Selected Sports Bars In Sao Paulo + Direct Mail Delivery. - April 11, 2012

Insights, Strategy & the Idea
True sports fans get anxious while watching the games. They can help but biting their nails. Thinking about that we created Finger Nachos, a snack that perfectly fits on the fingers and protect the fans’ nails while they watch BandSports.

Creative Execution
More than just a new snack, we created a new media to talk to our target. Finger Nachos package was a great opportunity to communicate our schedule and subscription details to the fans in a perfect environment.

Results and Effectiveness
We distributed 5,000 boxes of Finger Nachos and offered our channel to clients in 10 different sports bars in Sao Paulo. We engaged the sports fans, capturing their attention in a moment of anxiety and turning it into enjoyment. We stood out as a brand that really understands the audience. We also received inquiries from major food companies to produce Finger Nachos in a larger scale to serve more states in Brazil in the next football season.