THE FAMOUS QUOTE by THE FIRST EDITION for Bank Mandiri

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THE FAMOUS QUOTE

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Industry Credit Cards
Media Promo & PR, Case study
Market Indonesia
Agency THE FIRST EDITION
Released March 2011

Credits & Description

Category: Financial Products & Services
Advertiser: THE FIRST EDITION
Product/Service: BANK MANDIRI CREDIT CARD
Agency: THE FIRST EDITION
Date of First Appearance: Mar 8 2011
Entrant Company: THE FIRST EDITION, Jakarta, INDONESIA
Chief Executive Officer: Hadriani Uli T.I. Silalahi (The First Edition)
Media placement: Tabloid - "Wira Usaha" Tabloid - 8 March 2011
Insights, Strategy & the Idea
The communication plan is to remind the target market of the existing Power Points program with all its rewards. With the concept The More You Shop, The More Power You Get, we can persuade the target market to use MANDIRI credit card.
Creative Execution
The layout uses a direct, modern and inspired tone & manner. We need to show how interesting this program is to MANDIRI credit card users, and communicate the right insight for one person to shop more. We using the famous quote from Sir Francis Bacon, "Knowledge is Power". We are playing this quote to convey a different perception to people. We changed this quote to become "Shopping is Power". For MANDIRI credit card users, it is not knowledge as a power, but shopping itself.
Results and Effectiveness
The result of this communication is to increase the use of MANDIRI credit card for shopping because the users need more gifts and rewards.