LALALA by Grey Dusseldorf, Grey Worldwide Brasil for BLUWI

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LALALA

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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Promo & PR, Case study
Market Germany
Agency Grey Dusseldorf
Agency Grey Worldwide Brasil
Chief Creative Officer Per Pedersen
Creative Director Moritz Grub, Regner Lotz
Released April 2010

Credits & Description

Category: Best Use of Other Digital Media, including Mobile Devices
Advertiser: BLUWI MUSIC & SOUND DESIGN
Product/Service: PRODUCTION COMPANY
Agency: GREY WORLDWIDE
Date of First Appearance: Apr 12 2010 12:00AM
Entrant Company: GREY WORLDWIDE , Düsseldorf, GERMANY
Entry URL: http://83.169.35.163:8080/award/
Chief Creative Officer: Per Pedersen (Grey G2 Group)
Creative Director/Text: Moritz Grub (Grey G2 Group)
Creative Director/Art: Regner Lotz (Grey G2 Group)
Media Support: Rica Jansen (Grey G2 Group)
Media Support: Daniela Kauke (Grey G2 Group)
Production: Peter Engel (Grey G2 Group)
Account Manager: Sandra Lehrenfeld (Grey G2 Group)
Production: Mathias Renner (Grey G2 Group)
Production: Noyan Özok (Grey G2 Group)
Media placement: Explanatory Video - Web - 12/04/2010

Results and Effectiveness
Bluwi’s homepage www.bluwi.com had an average in page impressions of 3,500 impressions/day. After the release of BLUWI LaLaLa on the 03 April 2010 the number of page impressions rose rapidly: 400 impressions/day on the first day after the launch. 1,400 impressions/day on the second day after the launch. 8,200 impressions/day on the second day after the launch. In 3 weeks the number of page impressions on www.bluwi.com rose from 3,500 impressions/month to over 34,000 impressions in the first three weeks after the launch. On the 20 April 2010 the site had 34,685 impressions since the promotional application BLUWI LaLaLa was launched.

Creative Execution
A downloadable plug-in for Adobe Photoshop CS4, that makes Photoshop create sounds. Once the plug-in is installed, the Photoshop brush tool will actually sound like a real brush, the lasso tool will sound like a real lasso, whilst some other elements just make sounds. The result is a completely new experience of Photoshop. All the actions, filters and tools have a sound to explore. Communication tools: Digital media, Application, Adobe Photoshop CS4 plug-in.

Insights, Strategy & the Idea
Create a piece of communication that clearly transports the message: BLUWI music & sound-design Hamburg can make the right sound for anything. By creating a Photoshop CS 4 plug-in, which makes Photoshop create sounds, this message is communicated to the target group in the most innovative and entertaining way. It involves them actively and demonstrates the great sound possibilities BLUWI offers to creatives. The plug-in can be downloaded for free on the BLUWI homepage. Target audience: Advertising creatives between 20 and 60-years. Objective: The objective was to convey the message to Bluwi’s target group, which consists 99% of advertising creatives, that BLUWI can make the perfect sounds for their work.