Boh Promo, Case study CALM ON YOUR DESKTOP by M&C Saatchi Kuala Lumpur

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Industry Coffee, Tea, Breakfast Drinks
Media Promo & PR, Case study
Market Malaysia
Agency M&C Saatchi Kuala Lumpur
Executive Creative Director Henry Yap
Creative Director Neil Leslie
Art Director Chok-Yan Ooi, Chee-Wee Choo
Copywriter Farrokh Madon, Melinda Foo
Released August 2011

Credits & Description

Category: Best Use of Digital Media
Product/Service: BOH CAMOMILE TEA
Chief Creative Officer: Farrokh Madon (M&C Saatchi)
Executive Creative Director: Henry Yap (M&C Saatchi)
Group Creative Director: Marzuki Maani (M&C Saatchi)
Creative Director: Neil Leslie (M&C Saatchi)
Art Director: Ooi Chok Yan (M&C Saatchi)
Art Director: Choo Chee Wee (M&C Saatchi)
Copywriter: Farrokh Madon (M&C Saatchi)
Copywriter: Melinda Foo (M&C Saatchi)
Web Designer: Nathanael Gabriel (M&C Saatchi)
Web Designer: Joshua Choo (M&C Saatchi)
Web Designer: Chan Pei Lyn (M&C Saatchi)
Web Designer: Miimo Leong (M&C Saatchi)
Web Developer: Nathanael Gabriel (M&C Saatchi)
Agency Producer: Ooi Chok Yan (M&C Saatchi)
Account Director: Farrah Harith-Mcpherson (M&C Saatchi)
Senior Account Executive: Sherina Binti Mohamed Zulkifli (M&C Saatchi)
Media placement: Widget That Uses Social Media - Website & Facebook Page - August 2011

Insights, Strategy & the Idea
People are most stressed at work. And the one equipment they spend most of their working time on is their computer.

So we decided to simulate the calm brought about by a cup of BOH Camomile Tea, on the desktop of a harried person.

Creative Execution
When the user is stressed, the Widget uses the user’s 'likes' through his/her Facebook account, to deliver entertaining content from YouTube, Flickr, Twitter and other websites based on his/her interests.

Results and Effectiveness
'The Boh Calm Widget has been downloaded by just over 6,100 stressed-out people, making it one of the most successful digital campaigns ever created by this small, but growing Malaysian tea brand.