Bolt Brasil Promo, Case study SIMON SAYS: MERRY CHRISTMAS [video] by Bolt

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Industry Advertising agencies, Business equipment & services, Corporate Image
Media Promo & PR, Case study
Market Brazil
Agency Bolt
Creative Director Alexandre Estanislau Silva
Designer Rodrigo Mafra Soares
Producer Ernani Hoffman
Released November 2012

Credits & Description

Advertiser: BOLT BRASIL
Category: Corporate Image & Information
Advertising campaign: SIMON SAYS: MERRY CHRISTMAS
Creative Director: Alexandre Estanislau Silva (Bolt Brasil)
Project Manager: Augusto Miranda (Bolt Brasil)
Writer: Carla Luisa Marin Calderhead (Bolt Brasil)
Back-End/Arduino Developer: Jean Pimentel (Bolt Brasil)
Interaction Designer: Guilherme Torres (Bolt Brasil)
Assembling: Marco Antônio Estanislau Silva (Bolt Brasil)
Front-End: Marcos Moura (Bolt Brasil)
Back-End/Arduino Developer: Norton Pigozzo (Bolt Brasil)
Social Media: Wellington Lelis (Bolt Brasil)
Project Owner/Account Manager: Viviane França (Bolt Brasil)
Assembling: Cristiano Zannini (Bolt Brasil)
Back-End: Emerson Broga (Bolt Brasil)
Social Media Manager: Erica Mello (Bolt Brasil)
Producer: Ernani Hoffman (Bolt Brasil)
Assembling: Gabriel Matheus (Bolt Brasil)
Assembling: Jonathan Pereira (Bolt Brasil)
Designer: Rodrigo Mafra Soares (Bolt Brasil)
The main goal of the project was to reposition the company as a creative business, remarking its ability to innovate in every aspect - including simple things. The whole creative approach, the execution - kept as simple as possible - and also the universal and easy access as an important asset of the action were successful at bringing the public closer to the company and familiar with its values. The action also got consistent spontaneous dissemination on the social networks, and awards like the gold medal at the Prêmio Minas de Comunicação 2013.
Many technical and creative solutions were necessary to make the project happen. To create the flashing lights at the windows, LED strips in different colours were used. Arduino cards controlled the hardware, and the game itself was controlled by the connection between mobile devices through a dedicated WiFi network, with a responsive design interface that allowed universal usage. The integration with Facebook allowed players to connect to the game itself and also share scores in real time.
Inspired by both the Christmas lights all over the city and the eighties toy success Simon, the concept of the game was transported to the company office’s windows, located at the 15th and 16th floors. The creative concept then brought together technology, fun and the classic Christmas flavour of flashing lights, and also brought together people to have fun at the square - positioning the company as a creative business with positive values, who develops projects that go way beyond Internet tools.
Client Brief Or Objective
To promote an action to remark the Christmas festivities in an different, unusual way - inspired by the whole spirit of optimism of the end of the year, and also related to the client’s way of working - bringing people and businesses together by creating interactions.