Papercut Shop Promo, Case study SPEEDSALE by DDB Stockholm

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SPEEDSALE

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Industry Book store
Media Promo & PR, Case study
Market Sweden
Agency DDB Stockholm
Art Director Fredrik Simonsson
Copywriter Magnus Jakobsson
Released March 2011

Credits & Description

Category: Best Use of Online Advertising
Advertiser: PAPERCUT SHOP
Product/Service: BOOKS AND FILMS
Agency: DDB STOCKHOLM
Date of First Appearance: Mar 25 2011
Entrant Company: DDB STOCKHOLM, SWEDEN
Entry URL: http://www.speedsale.se/?nc
Copywriter: Magnus Jakobsson (DDB)
Art Director: Fredrik Simonsson (DDB)
Web Producer: Merwan Maaruf (DDB)
Film: Eskil Lundberg (DDB)
Design: Patrik Pagréus (DDB)
Flash Developer: Joel Blanco Berg (DDB)
Account Manager: Amanda Lublin (DDB)
Music: Flickorna Larsson
Media placement: Site - Http://www.speedsale.se - March 25th 2011

Insights, Strategy & the Idea
Ever heard of time limited offers? We took those to a whole new level, and created a game changing platform for internet shopping; a simple site on which you got only 4 seconds to decide if you wanted to buy certain a product on sale or not. If you failed, there was NO turning back, you couldn´t get that price again. This was a once in a life time opportunity. For real. We called it Speedsale.

Creative Execution
The campaign was launched as a simple, user friendly site, and spread throughout a variety of social media such as Facebook and Twitter and general “word of mouth”. And also through simple banners on the Papercut shop site, advertising the event and linking to speed sale.

Results and Effectiveness
The freshness and simplicity of the idea turned this sales event into an international viral on fire that spawned full editorials in major publications like WIRED and THE INDEPENDENT, to mention a few. Clients and curious visitors from all over the world were overwhelming in their positive comments about SPEEDSALE. The campaign became not only a successful digital sales event for Papercut Shop, but also an evolution in internet shopping. The site attracted over 12,500 curious shoppers in the first 2 weeks.