CAR CARRIER TRUCK by Isobar Sao Paulo for Brazilian Association Of Friends Of The Victims Of Traffic Accidents

CAR CARRIER TRUCK

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Industry Traffic safety
Media Promo & PR, Case study
Market Brazil
Agency Isobar Sao Paulo
Creative Director Carlos Domingos
Art Director Henrique Mattos, Tales Lima, Cristiano Rodrigues, Fuku
Copywriter Charles Faria, Daguito Rodrigues
Released November 2010

Credits & Description

Category: Charities, Public Health & Safety, Public Awareness Messages
Advertiser: BRAZILIAN ASSOCIATION OF FRIENDS OF THE VICTIMS OF TRAFFIC ACCIDENTS
Product/Service: ROAD SAFTEY AWARENESS
Agency: AGE ISOBAR
Date of First Appearance: Nov 21 2010
Entrant Company: AGE ISOBAR, São Paulo, BRAZIL
Creative Director: Carlos Domingos (Ageisobar)
Copywriter: Daguito Rodrigues (Ageisobar)
Art Director: Henrique Mattos (Ageisobar)
Copywriter: Charles Faria (Ageisobar)
Art Director: Fuku (Ageisobar)
Art Director: Cristiano Rodrigues (Ageisobar)
Art Director: Tales Lima (Ageisobar)
Media Director: Alice Orlando (Ageisobar)
Media placement: Outdoor Ambient - São Paulo metropolitan region - 21 November 2010

Insights, Strategy & the Idea
In the World Day of Remembrance for Road Traffic Victims, November 21st, we had to remember young Brazilians that driving and drinking may cause serious consequences.

Creative Execution
In order to schedule the date, a Stork truck circulated the Greater ABC region, carrying wheelchairs instead of cars, which boasts the highest rates of accidents victims of São Paulo. The routes included are streets and avenues with plenty of bars and the highest rates of car accidents in the cities of Santo Andre, Sao Bernardo and Sao Caetano. We impacted the public exactly at the time of drink consumption. The Stork truck also grasped people’s attention and brought more awareness and gathered support for the foundation.

Results and Effectiveness
In one day, we caught the attention of hundreds of people and, most of all, we put the issue where it belongs: on the bar table. The public multiplied the action on social network, also attracting the attention from great media. It brought more awareness and gathered support for the foundation.