CABOVISÃO Promo, Case study SNIPER by Ogilvy & Mather Lisbon


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Industry Public awareness, Environmental & Animal Issues
Media Promo & PR, Case study
Market Portugal
Agency Ogilvy & Mather Lisbon
Executive Creative Director Joao Espirito Santo
Producer Paulo Carrapito
Released March 2010

Credits & Description

Category: Best Use of Television
Advertiser: CABOVISÃO
Date of First Appearance: Mar 10 2010 12:00AM
Entrant Company: OGILVY PORTUGAL, Lisbon, PORTUGAL
Executive Creative Director: Joao Espirito Santo (Ogilvy & Mather)
Creative Supervisor: Andre Lacerda (Ogilvy & Mather)
Creative Supervisor: Isabel Zambujal (Ogilvy & Mather)
Account Director: Luis Carvalho (Ogilvy & Mather)
Account Executive: Catarina Bleck (Ogilvy & Mather)
Directors: Alexandre Montenegro/Will Mazzola (Show Off)
Producer: Paulo Carrapito (Ogilvy & Mather)
Sound Design: Joao Rola (Dizplay)
Media placement: TV Spot - Television - 10/03/2009

Results and Effectiveness
The Results: People are increasingly aware of the need for energy savings, both for financial and environmental reasons. 5-10% of domestic consumption is caused by the “standby” mode.

Creative Execution
The Solution: To explore the similarity between the red standby light and the hunter’s laser sight. The movie speaks directly to the media employed by the brand: television channels. The chosen channels reinforce the idea, namely “National Geographic Portugal”.

Insights, Strategy & the Idea
The Challenge: Television sets on “standby” have a negative impact on the planet. The use of “standby” must be stopped. As a television operator, Cabovisão can raise awareness about this situation.