Freixenet Promo, Case study 7 MEDALS by J. Walter Thompson Barcelona

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Industry Wine & Champagne
Media Promo & PR, Case study
Market Spain
Agency J. Walter Thompson Barcelona
Director Jorge Palomar Stasny
Executive Creative Director Alex Martinez
Creative Director Carles Puig
Copywriter Oscar Galan
Released November 2009

Credits & Description

Category: Best Use of Television
Advertiser: FREIXENET
Date of First Appearance: Nov 19 2009 12:00AM
Entrant Company: JWT SPAIN, Barcelona, SPAIN
Executive Creative Director: Alex Martínez (JWT)
Creative Director: Carles Puig (JWT)
Copywriter: Oscar Galán (JWT)
AV Production: Diana Belmonte (JWT)
Director: Jorge Palomar (Ovideo TV)
Executive Producer: Aitana Ramón (Ovideo TV)
Editing: Anna Oriol (Ovideo TV)
Post-Production: Alex Herrera (Ovideo TV)
Music: Iván Llopis (Banjo Music)
Media placement: Documentary - TV & Internet - 19/11/2009
Media placement: Poster - Outdoor & Magazines - November 2009

Results and Effectiveness
To date, 42 TV channels have asked to air the documentary as part of their programming.

Creative Execution
We made a real documentary reflecting the team’s spirit of determination, willpower and effort, following their experiences in a real competition. And we offered it to the different TV channels. In addition, our “Synchro Girls” have been supportive, acting as ambassadors of the brand in various TV studios.

Insights, Strategy & the Idea
After more than 30 years of show-business celebrities, The Colour Reserva, starring the Spanish National Synchronised Swimming Team, was the highest ranking campaign in Freixenet’s history. This year we wanted to take the campaign a step further than traditional advertising.