GAS CAP CLING by John St for CHAIN REACTION BIKES

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GAS CAP CLING

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Industry Bicycles, Retail, Distribution & Rental companies, Public awareness
Media Promo & PR, Case study
Market United States
Agency John St
Executive Creative Director David Bonner
Released May 2009

Credits & Description

Category: Best Use of Ambient Media: Small Scale
Advertiser: CHAIN REACTION BIKES
Product/Service: BIKE STORE
Agency: ST JOHN & PARTNERS
Date of First Appearance: May 12 2009 12:00AM
Entrant Company: ST JOHN & PARTNERS, Jacksonville, USA
Executive Creative Director: David Bonner (St. John & Partners)
Group Creative Director/Art Director: John Umlauf (St. John & Partners)
Group Creative Director/Copywriter: Dan Schroeter (St. John & Partners)
Print Producer: Laura Brown (St. John & Partners)
Media placement: Adhesive gas cap cling - Gas caps - 12 May 2009

Results and Effectiveness
There was no formal measurement of business results, only anecdotal enthusiasm and mentions from customers.

Creative Execution
Adhesive clings were placed on vehicles' round gas cap lids, substituting for the bicycle's wheel.

Insights, Strategy & the Idea
To create awareness of Chain Reaction Bike Shops in a university town with a lot of cyclists. We realised that during fuelling, drivers are a captured audience. It's a great time to consider cycling.