LA ROULETTE DE LA CONCORDE by Buzzman Paris for CHANCEROOM

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LA ROULETTE DE LA CONCORDE

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Industry Lottery & Gambling, Online Game
Media Promo & PR, Case study
Market France
Agency Buzzman Paris
Art Director Julien Simons
Copywriter Guillaume Ganty
Released February 2010

Credits & Description

Category: Best Use of Ambient Media: Large Scale
Advertiser: CHANCEROOM
Product/Service: ONLINE GAMBLING
Agency: BUZZMAN
Date of First Appearance: Feb 15 2010 12:00AM
Entrant Company: BUZZMAN, Paris, FRANCE
Entry URL: http://www.ourcasestudies.fr/roulettedelaconcorde-uk/
Chief Executive Officer/Creative Director: Georges Mohammed-Chérif (Buzzman)
Art Director: Julien Simons (Buzzman)
Copywriter: Guillaume Ganty (Buzzman)
General Manager: Thomas Granger (Buzzman)
Media placement: Web - Http://www.laroulettedelaconcorde.com - 15/02/2010

Results and Effectiveness
After 3 weeks: 55,000 visits on the site 7,000 new subscribers on Chanceroom.com

Creative Execution
Launch the biggest roulette Wheel of the world! On the website laroulettedelaconcorde.com, the famous Big Wheel of Place de la Concorde in Paris becomes a giant roulette Wheel. And each of its 42 baskets is a number on which to bet.

Insights, Strategy & the Idea
CHALLENGE: Promote the casino activity of Chanceroom, a new challenger on the very competitive market of online gambling, sports betting, and poker in France. Get new subscribers. STRATEGY: Awareness, data-catching and building of a group of ambassadors. Target audience had no relation with the brand as the brand is new. The target audience wants to find websites where to play and get money, we brought it, and for free!