Coca-cola Promo, Case study COKE COLA BIMILYONNEDEN CAMPAIGN [video] by UM

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COKE COLA BIMILYONNEDEN CAMPAIGN [video]

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Industry Soft Drinks
Media Promo & PR, Case study
Market Turkey
Agency UM
Director Dilsat Yucel
Released May 2013

Credits & Description

Advertiser: THE COKE COLA COMPANY
Agency: UM
Category: Best Use of Screens
Director: Dilşat Yücel
Manager: Ertan Güneş
Execution
We chose the most popular TV series for scenario integrations to promote the search for million reasons and turn it into a buzz and decided to do it in a week. During a whole week, we chose 11 best performed series for integrating our reasons to believe in scenario and placed our hashtag (#bimilyonneden) at the same time. After the integrations, our TV spot was aired as a first ad…
Effectiveness
After the great impact of product placement, Coca-Cola has been mentioned plenty of times by social media users.
Strategy
You don’t need your imagination to think of a better world but your eyes to look at it a little differently. If you do so you’ll see a million reasons to believe in a better world. We believe we can all see a better world, if only we help each other to see these signs. As being a brand bringing happiness Coke decided to collect “a million reason” via TV and social media projects.