Codisa Promo, Case study STOP PRINTING BUSINESS CARDS by Eco Y&R Guatemala

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STOP PRINTING BUSINESS CARDS

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Industry Software & Multimedia Productions, SaaS
Media Promo & PR, Case study
Market Guatemala
Agency Eco Y&R Guatemala
Creative Director Luis Valladares
Digital Creative Cristian García
Released January 2012

Credits & Description

Category: Best Use of Mobile Devices
Advertiser: CODISA
Product/Service: CONSUMER PRODUCTS
Agency: ECO Y&R GUATEMALA
Director/General Creative: Alvaro Del Cid (Eco Y&R Guatemala)
Digital Creative: Cristian García (Eco Y&R Guatemala)
Vice President Creative Services: Gustavo Castañeda (Eco Y&R Guatemala)
Manager General: Ana María Arévalo (Eco Y&R Guatemala)
Advisor: Marines Bruna (Burson-Marsteller Guatemala)
President: Eduardo Toriello (Eco Y&R Guatemala)
Programmer: Erick Díaz (Montisoft)
Creative Director: Luis Valladares (Eco Y&R Guatemala)
Media placement: App For Mobile - App Store - 31 January 2012

Insights, Strategy & the Idea
CODISA is a company that seeks to innovate and grow as a responsible corporate citizen towards its customers and the planet. Against the tide of deforestation it was noted that while business cards are very important, they are contributing to the planet’s destruction. Yet, every day people make new contacts and exchange business cards, accumulating these. In response to stop impressions, the idea was to create an app for virtual business cards - since the phone is a device that everyone carries into meetings, for projects and work activities. Thus the solution emerged, where printed presentation cards were transferred into a digital platform, communicating personalised information, but without damaging the environment.

Creative Execution
An app for mobile phone implementation was developed, containing a practical and friendly interface where users can create their own cards, and then shared them via Bluetooth or email. Then, the new card contacts may be stored in the app’s digital directory.
C card information may then easily be reached to automatically make phone calls, look up addresses through GPS and access web page and social media links.

The application is free and doesn’t damage the environment. C cards facilitate businesses by allowing its users to have their contact information in the palm of their hands.

Results and Effectiveness
Since its development: Internally in CODISA they’ve replaced printed presentation cards with C Cards in all of their workforce. The app has had more than 2,000 downloads. The link has been shared through various networks and every day new users who wish to put an end to printed business cards continue to join.