Contra La Situacion De Calle Promo, Case study A HAND FOR GUILLE by CC Buenos Aires

A HAND FOR GUILLE

Pin to Collection
Add a note
Industry Public awareness, Charities, Foundations, Volunteers
Media Promo & PR, Case study
Market Argentina
Agency CC Buenos Aires
Editor Federico Sordo, German Barbato, Christian Menendez
Released September 2010

Credits & Description

Category: Charities, Public Health & Safety, Public Awareness Messages
Advertiser: CONTRA LA SITUACIÓN DE CALLE
Product/Service: PUBLIC AWARENESS
Agency: CC BUENOS AIRES
Date of First Appearance: Sep 10 2010
Entrant Company: CC BUENOS AIRES, Buenos Aires, ARGENTINA
Entry URL: http://www.unamanoparaguille.com
Editor: German Barbato
Editor: Federico Sordo
Editor: Christian Menendez
Media placement: Internet + Social Networks - One Site + Facebook + Twitter - 10/09/2010

Insights, Strategy & the Idea
We were searching for a method of communication for action against the situation of homeless people.
Defining a goal that aimed to show that with a simple and well done could generate consciousness and reach our big goal.

Creative Execution
The idea was based on getting to know the problem of an individual person that was homeless, and search for a solution to his problem.
We found Guille, who was living in the streets for the last 3 years. We thought that best way in helping him was just listening, understanding and trying to get him a job.
We created a website and a video that shows the situation and his main goal.
We used social nets to spread the word Guille was just looking for a second chance.

Results and Effectiveness
Through Communication we reached:
5 air space minutes on 4 TV channels.
10 air space minutes in the main News Cable Channels
Space on the highest circulating newspapers in Argentina.
A job for Guille 1 less homeless
Besides all this, Guille was able to get in touch with his family again after 14 years.