Silesia 8bit Party Promo, Case study COMMODORE IS NOT DEAD by Serviceplan Poland

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COMMODORE IS NOT DEAD

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Industry Shows, Events & Festivals
Media Promo & PR, Case study
Market Poland
Agency Serviceplan Poland
Creative Director Jakub Korolczuk, Ryszard Sroka, Rafal Gorski
Released September 2010

Credits & Description

Category: Best Use of Audio
Advertiser: SILESIA PARTY
Product/Service: CONVENTION INVITE
Agency: CHANGE INTEGRATED
Date of First Appearance: Sep 1 2010
Entrant Company: CHANGE INTEGRATED, Warsaw, POLAND
Entry URL: http://www.utm.com.pl/COMMODORE_IS_NOT_DEAD_DIRECT_MEDIA_AUDIO
Creative Director: Jakub Korolczuk (Change Integrated)
Creative Director: Ryszard Sroka (Change Integrated)
Creative Director: Rafal Gorski (Change Integrated)
Art Director/Copywriter: Tytus Klepacz (Change Integrated)
Copywriter/Art Director: Adam Marzec (Change Integrated)
Other: Iza Koniarz/Adam Smereczynski (Change Integrated)
Programmer: Rafal Szyja
Media placement: Radio Campaign 120 Spots (Every Hour) - RADIOFONIA FM - 1 August 2010

Insights, Strategy & the Idea
PLEASE SEE THE AUDIO VIDEO PRESENTATION ATTACHED

We wanted to invite Commodore 64 enthusiasts to a European convention. We decided to take them back to their beloved pre-Internet era.

Creative Execution
We created a video invitation. And then every hour we've been airing it on the radio.

RADIO SCRIPT

DIGITAL VO: This is a message for your Commodore 64. Record it on tape and play on your computer.

SFX: digital bleeping sound of C64 program loading.

DIGITAL VO: This message will be repeated in an hour.

Results and Effectiveness
Fans recorded the sound themselves, and an MP3 version of the ad suitable for both C64 and its emulators has circulated forums and sites worldwide.

The number of attendants at the convention tripled.