BANK'S NOT DEAD! by MUW Saatchi & Saatchi Bratislava for Csob

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BANK'S NOT DEAD!

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Industry Banking
Media Promo & PR, Case study
Market Slovakia
Agency MUW Saatchi & Saatchi Bratislava
Creative Director Rasto Ulicny
Art Director Peter Brusko
Copywriter Andrej Csino
Released July 2009

Credits & Description

Category: Best Use of Ambient Media: Large Scale
Advertiser: CSOB BANK
Product/Service: BANK
Agency: MUW SAATCHI & SAATCHI
Date of First Appearance: Jul 16 2009 12:00AM
Entrant Company: MUW SAATCHI & SAATCHI, Bratislava, SLOVAK REPUBLIC
Creative Director: Rasto Ulicny (MUW Saatchi & Saatchi)
Copywriter: Andrej Csino (MUW Saatchi & Saatchi)
Art Director: Peter Brusko
Media placement: Special Outdoor - ATM - Music Festival Pohoda - 16/07/2009

Results and Effectiveness
OUTCOME During the festival, hundreds of people took photos of the ATM and posted them on Facebook, Picasa etc.

Creative Execution

CREATIVE SOLUTION A "punk-style“ ATM which affirms CSOB bank’s strong position during the economic crisis. Name: Punkomat (a play on words - the Slovak equivalent for ATM is "bankomat") Headline: Bank’s Not Dead!

Insights, Strategy & the Idea
BRIEF Create a branding for CSOB bank’s ATM placed at music festival Pohoda where CSOB bank was one of the festival sponsors.