PARKTICKET by Jung Von Matt/Limmat Zurich for Hug

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PARKTICKET

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Industry Confectionery & snacks, Snacks
Media Promo & PR, Case study
Market Switzerland
Agency Jung Von Matt/Limmat Zurich
Executive Creative Director Alexander Jaggy
Creative Director Michael Rottmann
Art Director David Hanselmann
Copywriter Alexander Holtz
Released December 2009

Credits & Description

Category: Best Use of Ambient Media: Small Scale
Advertiser: HUG
Product/Service: DAR-VIDA CRACKER
Agency: JUNG von MATT/LIMMAT
Date of First Appearance: Dec 15 2009 12:00AM
Entrant Company: JUNG von MATT/LIMMAT, Zürich, SWITZERLAND
Executive Creative Director: Alexander Jaggy (Jung von Matt/ Limmat)
Creative Director: Michael Rottmann (Jung von Matt/ Limmat)
Art Director: David Hanselmann (Jung von Matt/ Limmat)
Copywriter: Alexander Holtz (Jung von Matt/ Limmat)
Account Manager: Dominic Daeppen (Jung von Matt/ Limmat)
Media placement: Direct - Parking Houses Basel - 15.12.2009

Results and Effectiveness
The wheat cracker was represented as a healthy alternative on an ongoing basis directly at the POS, and still nine out of ten car drivers put their car park tickets in their mouths before they drove in, but this time they put a Dar-Vida shaped ticket in their mouths.

Creative Execution
Car park tickets for car parks at major shopping centres in Switzerland that look like Dar-Vida crackers, with a simple product message.

Insights, Strategy & the Idea
A campaign to position Dar-Vida wheat crackers as a healthy alternative. The targetgroup were visitors of major shopping centres in Switzerland. Our insight was simple: Nine out of ten car drivers put their car park tickets in their mouths before driving in.