WATCH CABINET by Impact BBDO Dubai for MOMO DESIGN

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WATCH CABINET

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Industry Accessories, Bags, Leather, Watches & Eyewear
Media Promo & PR, Case study
Market United Arab Emirates
Agency Impact BBDO Dubai
Executive Creative Director Jenny Morris, Jeremy Southern
Art Director Andrej Arsenijevic, Mark Daniel Held
Copywriter Darren Mccall, Grant Mcgrath
Released April 2010

Credits & Description

Category: Best Use of Ambient Media: Small Scale
Advertiser: MOMO DESIGN
Product/Service: DIVEMASTER CHRONO WATCH
Agency: IMPACT BBDO
Date of First Appearance: Apr 8 2010 12:00AM
Entrant Company: IMPACT BBDO, Dubai, UNITED ARAB EMIRATES
Executive Creative Director: Jenny Morris (Impact BBDO)
Executive Creative Director: Jeremy Southern (Impact BBDO)
Art Director: Mark Held (Impact BBDO)
Art Director: Andrej Arsenijevic (Impact BBDO)
Copywriter: Grant McGrath (Impact BBDO)
Copywriter: Darren McCall (Impact BBDO)
Production Executive: Renjith Vijayan (Impact BBDO)
Production Manager: Jude Michel John (Impact BBDO)
Media placement: Ambient: Small Scale - Display case underwater - 08/04/2010
Results and Effectiveness
As this campaign is still ongoing results are yet to be compiled. However after the each dive the Momo Watch was a talking point among the student divers.
Creative Execution
The creative solution was the placement of the display case in a maritime environment. Not only was this a demonstration of the watch’s waterproof credentials it is also (as far as we know) the first under sea display case.
Insights, Strategy & the Idea
There is a long-held belief among scuba divers that you always remember your first dive. We wanted student divers to always remember Momo Dive Watches by placing an underwater display case in a location where they would discover it on their first dive.