EMOTION OF SOUND by DAVIS ELEN ADVERTISING for DOLBY

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EMOTION OF SOUND

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Industry Consumer & Public services
Media Promo & PR, Case study
Market United States
Agency DAVIS ELEN ADVERTISING
Creative Director David Moranville
Art Director Ryan Davis, Jesse Green
Copywriter Jason Elen
Released January 2010

Credits & Description

Category: Best Use of Outdoor
Advertiser: DOLBY
Product/Service: DOLBY SOUND TECHNOLOGY
Agency: DAVIS ELEN ADVERTISING
Date of First Appearance: Jan 10 2010 12:00AM
Entrant Company: DAVIS ELEN ADVERTISING, Los Angeles, USA
Entry URL: http://www.audiodolby.com
Creative Director: David Moranville (Davis Elen Advertising)
Art Director: Ryan Davis (Davis Elen Advertising)
Art Director: Jesse Green (Davis Elen Advertising)
Copywriter: Jason Elen (Davis Elen Advertising)
Media placement: Outdoor Media- Spectaculars - Outdoor - Oct 1st, 2009

Results and Effectiveness
Reinforced Dolby Audio Sound Technology, innovation leadership, raised brand profile, and created consumer buzz while strengthening industry partnerships, brand awareness, and Dolby's purchase process. With over 200 million impressions offline and online to date.

Creative Execution
Dolby Audio takes you further and deeper than ever before delivering greater clarity, bigger bass and enhanced effects that completely immerse you in a dynamic surround sound world. Online, on PC, on mobile or in your home theatre, Dolby delivers a cinematic experience unlike any other. We were able to focus on direct to consumer and multimedia campaigns to execute our creative strategy.

Insights, Strategy & the Idea
To create opportunities for consumers to experience the Emotion of Sound with Audio Dolby. Our primary target audience are early adopters. Late 20's, early 30's males, who love to purchase consumer electronics and willing to pay a premium for cutting-edge technology.