CONVERSATION CUPS by Duval Guillaume Modem Antwerp for Douwe Egberts

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CONVERSATION CUPS

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Industry Coffee, Tea, Breakfast Drinks
Media Promo & PR, Case study
Market Belgium
Agency Duval Guillaume Modem Antwerp
Creative Director Peter Ampe
Art Director Raoul Van Harten, Hans Brindfors
Strategic Planner Peter Ampe, Katrien Bottez

Released October 2009

Credits & Description

Category: Best Use of Ambient Media: Small Scale
Advertiser: DOUWE EGBERTS
Product/Service: COFFEE
Agency: DUVAL GUILLAUME
Date of First Appearance: Oct 18 2009 12:00AM
Entrant Company: DUVAL GUILLAUME, Brussels, BELGIUM
Creative Director: Katrien Bottez (Duval Guillaume Brussels)
Creative Director: Peter Ampe (Duval Guillaume Brussels)
Copywriter: Hans/Raoul (Duval Guillaume Brussels)
Art Director: Hans/Raoul (Duval Guillaume Brussels)
Account Director: Matthias Dubois (Duval Guillaume Brussels)
Account Manager: Annelies van der Donck (Duval Guillaume Brussels)
Strategic Planner: Katrien Bottez (Duval Guillaume Brussels)
Media placement: Coffee distribution - street - 18/10/2009

Results and Effectiveness
The campaign led to a lot of heated conversations at the workplace and restaurants where they were distributed. They gave a great boost to the campaign 'A good conversation starts with Douwe Egberts'.

Creative Execution
Based on this strategy, Douwe Egberts launched the campaign 'A good conversation starts with Douwe Egberts'. To support this campaign, they created the 'conversation cup'. A coffee cup that helps you choose a conversation subject. Simply put your spoon in the cup and let it decide for you.

Insights, Strategy & the Idea
The coffee brand Douwe Egberts wanted to sell more coffee. They based their campaign on the insight that every good conversation is held while having a cup of coffee. At home, at work or at a restaurant. So how do we sell more coffee? Simple: create more conversations.