E3 Agency Promo, Case study FIRST IN TIMELINE by E3

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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Promo & PR, Case study
Market Italy
Agency E3
Executive Creative Director Maurizio Mazzanti
Art Director Fabio Pisano
Copywriter Giuseppe Draicchio, Annalisa Modotto
Photographer Alessandro Carlomagno
Strategic Planner Alfonso Tomaselli, Ivan Marino
Released April 2012

Credits & Description

Category: Best Use of Social Media
Advertiser: E3
Product/Service: FACEBOOK SKILLS
Agency: E3
Executive Creative Director: Maurizio Mazzanti
Copywriter: Giuseppe Draicchio
Copywriter: Annalisa Modotto
Photographer: Alessandro Carlomagno
Art Director: Fabio Pisano
Strategic Planner: Alfonso Tomaselli
Strategic Planner: Ivan Marino
Web Designer: Gianmarco Carrieri
Media placement: Digital PR - AllFacebook Http://allfacebook.com/facebook-Timeline-Cover-Seven_b62154 - 10 October 2011
Media placement: Digital PR - Mashable Http://mashable.com/2011/12/08/facebook-Timeline-Ideas/#3760710-Ivan-Marino - 8 December 2011
Media placement: Digital PR - Hongkiat Http://www.hongkiat.com/blog/creative-Facebook-Timeline-Covers/ - 20 December 2011
Media placement: Digital PR - Mashable Http://mashable.com/2012/01/26/funny-Facebook-Timeline-Covers/#448993-Giuseppe-Draicchio - 26 January 2012
Media placement: Digital PR - http://edition.cnn.com/2012/04/05/tech/social-media/facebook-timeline-ireport/index.html - 6 April 2012

Summary of the Campaign
E3 is a digital marketing agency always on the edge of social media evolutions. We are early adapters and innovative in a market that changes daily.

As soon as Facebook introduced the new Timeline we created 7 creative covers targeting blog and social media webzine writers.

With a zero budget, we gained articles on Mashable, Allfacebook, CNN and many Italian social media, digital, marketing and advertising blogs and magazines.

The Situation
Every time Facebook changed user interface someone found a brillant way to personalise it and blogs about social media and digital write about it.

With the new Timeline we wanted be the first to 'hack' the new cover and we created 7 creative combinations.

We did it on the very next day after the Facebook update.

The Goal
Show our skills on Facebook marketing and our innovative attitude trough an endorsement by international most important sources about Facebook and social media.

The Strategy
Use in a creative way the new Facebook Timeline cover as soon as possibile and through our Facebook company brand page.

We created 7 creative Facebook covers and we wrote a message to the editor of AllFacebook, the main worldwide blog about that social network.

Documented Results
Our project was posted by several blogs like AllFacebook or Mashable, all those post were shared, pinned, retwitted more then 10,000 times.

We were contacted by 2 potential customers and 1 of them started to work with us.