Edding Promo, Case study GROUTMARKER by Kempertrautmann Hamburg

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Industry Stationery
Media Promo & PR, Case study
Market Germany
Agency Kempertrautmann Hamburg
Creative Director Marcell Francke, Patrick Matthiensen
Art Director Leif Johannsen
Copywriter Sebastian Merget
Released November 2010

Credits & Description

Category: Best Use of Ambient Media: Large Scale
Product/Service: STATIONARY
Date of First Appearance: Nov 25 2010
Entrant Company: KEMPERTRAUTMANN, Hamburg, GERMANY
Creative Director: Marcell Francke (kempertrautmann)
Creative Director: Patrick Matthiensen (kempertrautmann)
Art Director: Leif Johannsen (kempertrautmann)
Copywriter: Sebastian Merget (kempertrautmann)
Graphic Designer: Bruno Luglio (kempertrautmann)
Account Manager: Niklas Kruchten (kempertrautmann)
Account Manager: Carolin Panier (kempertrautmann)
Account Manager: Moritz Fürste (kempertrautmann)
Media placement: Ambient - Train Stations In Germany - 25.11.2010

Insights, Strategy & the Idea
The EDDING 8200 grout marker gives old grouts a new look. The brief was to promote the exceptional efficiency and easy-to-use of the EDDING 8200 grout marker.

Creative Execution
We gave dirty old grouting in German railway stations a shiny new look. The result was: the very first grouting billboard.

Results and Effectiveness
The result was impressive: Even days after the action people where still amazed by the “grout marker billboard” and the power of the EDDING 8200 grout marker.