THE HEAT POSTER by Famous Brussels for Electrabel

Adsarchive » Promo , Case study » Electrabel » THE HEAT POSTER

THE HEAT POSTER

Pin to Collection
Add a note
Industry Energy & Water Utilities
Media Promo & PR, Case study
Market Belgium
Agency Famous Brussels
Creative Director Christophe Ghewy, Joeri Van Den Broeck, Paul Wauters
Released June 2009

Credits & Description

Category: Best Use of Outdoor
Advertiser: ELECTRABEL
Product/Service: ENERGY PROVIDER
Agency: FAMOUS
Date of First Appearance: Jun 2 2009 12:00AM
Entrant Company: FAMOUS, Brussels, BELGIUM
Creative Director: Tim Driesen (Famous Brussels)
Creative Director: Joeri van den Broeck (Famous Brussels)
Creative Director: Christophe Ghewy (Famous Brussels)
Creative Team: Roel Pijnacker/Wietse Vonck (Famous Brussels)
Interactive Light/Video Design: Magic Monkey (Famous Brussels)
Account Director: Isabelle van den Eede (Famous Brussels)
Account Manager: Sara Jacobi (Famous Brussels)
Traffic Manager: Annick Dankers (Famous Brussels)
Internet Strategy: Jonathan Detavernier (Famous Brussels)
Media placement: 30m2 Poster - Aerport Brussels - 02/06/2009

Results and Effectiveness
The poster is seen and experienced by thousands of passers-by every day.

Creative Execution
We used the energy of the passers by to make the poster come to life. 42 interactive television screens, all connected to a heat camera, formed a 30m² poster, sensitive to body heat. The energy produced by the bodywarmth of the passers-by instantly created the changing visual of this campaign.

Insights, Strategy & the Idea
Travellers are always in a hurry. So when energy provider Electrabel asked to create an airport poster, it needed to grab immediate attention. So an interactive poster was developed.