Nokia Promo, Case study SNAKE INTERACTIVE FACEBOOK POSTS by 180heartbeats+Jung von Matt Warsaw

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Industry Games
Media Promo & PR, Case study
Market Poland
Agency 180heartbeats+Jung von Matt Warsaw
Creative Director Mikolaj Sadowski
Art Director Kuba Przeszlowski
Copywriter Piotr Dlugolecki
Released October 2010

Credits & Description

Category: Best Use of Social Media Marketing
Advertiser: NOKIA
Date of First Appearance: Oct 19 2010
Entrant Company: 180HEARTBEATS, Warsaw, POLAND
Entry URL:
Creative Director: Mikolaj Sadowski (180heartbeats)
Art Director: Kuba Przeszlowski (180heartbeats)
Copywriter: Piotr Dlugolecki (180heartbeats)
Flash Developer: Szymon Peplinski (180heartbeats)
Strategy: Grzegorz Berezowski (180heartbeats)
Technology: Jan Szarras (180heartbeats)
Programmer: Marek Brach (180heartbeats)
Media placement: Interactive Facebook Post - Facebook - 15.10.2010

Insights, Strategy & the Idea
The task was to invite Nokia enthusiasts to its fan page on Facebook using the cult Nokia Snake theme.

Creative Execution
For the purpose of promotion we have created (the first ever) interactive Facebook posts. They allowed to play the Snake game directly on the wall and share it just like one shares links, pictures and films.

Results and Effectiveness
In the first week after the launch of the application, 10,000 people signed up for the game and about 80,000 games were played. Nokia liked our idea so much that they decided to bring it to the French market. We're currently talking with Portugal, Benelux and Sweden.