Famous Brussels Promo, Case study FATBET by FamousGrey Brussels


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Industry Advertising agencies, Business equipment & services
Media Promo & PR, Case study
Market Belgium
Agency FamousGrey Brussels
Director Gert Van Berckelaer
Creative Director Christophe Ghewy, Joeri Van Den Broeck, Paul Wauters
Art Director Tom Jacobs
Copywriter Iwein Vandevyver
Released December 2010

Credits & Description

Category: Corporate Image & Information
Product/Service: FAMOUS BRUSSELS
Date of First Appearance: Dec 22 2010
Creative Director: Tim Driesen (Famous)
Creative Director: Joeri Van Den Broeck (Famous)
Creative Director: Christophe Ghewy (Famous)
Art Director: Tom Jacobs (Famous)
Copywriter: Iwein Vandevyver (Famous)
Internet Development: Pieter Nijs/Stijn Huyberechts (Famous)
Internet Design: Ken Wuytack (Famous)
Project Manager: Arnout Everaert/Anne Lore Vestraets (Famous)
RTV Producer: Myriam Maes/Lander Engels (Famous)
Director: Gert Van Berckelaer (Famous)
Media placement: Email - Internet - 22/12/2010
Media placement: Microsite - Internet - 22/12/2010
Media placement: Email - Internet - 6/1/2011

Insights, Strategy & the Idea
A Christmas card for the clients and suppliers of Famous.

Creative Execution
How many kilos will the employees of Famous gain during the Christmas holidays? Guess and win the difference in weight... in marshmallows. All employees were weighed before and after the holiday season. • You could place your bet on FamousFatBet.be. Afterwards the participants received the result and an individual number of how much they bet wrong. The result; the total weight gain of all employees was 21.2 kilos, or an average weight gain of exactly 342 grams. That was less than expected, due to a flu epidemic that ran throughout the agency. •

Results and Effectiveness
Twice as many participants than sent invitations and national press coverage.