OLD STYLE TOILET by McCann Oslo for Tv2

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OLD STYLE TOILET

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Industry TV Channels/Radio Stations and Programmes
Media Promo & PR, Case study
Market Norway
Agency McCann Oslo
Art Director Geir Gammern Florhaug
Copywriter Frank Standal Dybhavn
Released February 2010

Credits & Description

Category: Best Use of Ambient Media: Large Scale
Advertiser: TV2
Product/Service: FARMEN REALITY TV PROGRAMME
Agency: McCANN OSLO
Date of First Appearance: Feb 16 2010 12:00AM
Entrant Company: McCANN OSLO, NORWAY
Art Director: Geir Florhaug (McCann)
Copywriter: Frank Standal Dybhavn (McCann)
Account Director: Thomas Høgebøl (McCann)
Project Manager: Beril Holte Rasmussen (McCann)
Media placement: Stunt - Restaurant Bølgen & Moi - 16th February 2010

Results and Effectiveness
The old-style toilet was actually only going to be there the week before the premiere, but the restaurant manager got so much positive feedback from his customers that it's still there, several weeks after the premiere. The premiere got 875.000 viewers, which is all time high for a reality show premiere on any channel in Norway.

Creative Execution
In one of the finest and most popular restaurants in Oslo, we re-built one of the toilets. From being a nice and minimalistic toilet, it became a typical Norwegian wooden old style toilet. There we hung up pictures of our old king (many has the royal family on the walls), had old newspapers, mousetraps and old pictures. There was spider web in the roof corners and old-style oil lamps.

Insights, Strategy & the Idea
The Farm (Farmen) is one of the most popular reality shows in Norway. The participants are “sent” 100 years back in time where they have to live on a farm, as people did a 100 years ago. This is the 6th season of The Farm.