START NOW! by E:MG for Federation Of Fitness And Aerobics Of Russia

START NOW!

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Industry Sports and Health Clubs, Gyms
Media Promo & PR, Case study
Market Russia
Agency E:MG
Photographer Fedor Markushevitch
Released March 2012

Credits & Description

Category: Best Use of Ambient Media: Small Scale
Advertiser: FEDERATION OF FITNESS AND AEROBICS OF RUSSIA
Product/Service: FEDERATION OF FITNESS AND AEROBICS OF RUSSIA
Agency: E:MG
Chief Creative Officer: Anton Melnikov (E:MG)
Creative Director: Ivan Bogdanov (E:MG)
Executive Director: Tatiana Tarmogina (E:MG)
Art Director: Maxim Kolyshev (E:MG)
Designer: Ekaterina Khrustaleva (E:MG)
Photographer: Fedor Markushevitch
Producer: Stanislav Gusev (E:MG)
Media placement: Ambient Media - Poster - On The Brick Wall Of A Business Center - 18 March 2012

Insights, Strategy & the Idea
The brief was to develop a simple idea that communicates the benefit of fitness exercisers.

Creative Execution
We made a poster with a picture of a man with the cutting in the stomach area. Then we put it on the brick wall of a business center so that the combination of the image with the bricks emphasises the benefit of fitness exercises.

Results and Effectiveness
5.5 million of contacts.
Unusual poster attracted the attention of people.