AD WITH NO CAR by AgenciaClick Isobar Sao Paulo, Isobar Sao Paulo for Fiat

Adsarchive » Promo , Case study » Fiat » AD WITH NO CAR

AD WITH NO CAR

Pin to Collection
Add a note
Industry Cars
Media Promo & PR, Case study
Market Brazil
Agency AgenciaClick Isobar Sao Paulo
Art Director Diogo Valim
Copywriter Estevão Queiroga
Agency Isobar Sao Paulo
Copywriter Eduardo Battiston
Released April 2010

Credits & Description

Category: Best Use of Online Advertising
Advertiser: FIAT
Product/Service: NEW UNO
Agency: AGÊNCIACLICK ISOBAR
Date of First Appearance: Apr 30 2010 12:00AM
Entrant Company: AGÊNCIACLICK ISOBAR, São Paulo, BRAZIL
Entry URL: http://www.congado.net/2010/fiat/uno/banners/semcarro/en/
Chief Creative Officer: Raphael Vasconcellos (AgênciaClick)
Creative Director: Eduardo Battiston (AgênciaClick)
Art Director: Diogo Valim (AgênciaClick)
Copywriter: Eduardo Battiston (AgênciaClick)
Copywriter: Estevão Queiroga (AgênciaClick)
UX Designer: Fabrício Teixeira (AgênciaClick)
UX Designer: Caio Braga (AgênciaClick)
3D Artist: Rafael Baddini (AgênciaClick)
3D Artist: Teisson Fróes (AgênciaClick)
Motion Designer: Fernando Colares (AgênciaClick)
Agency Producer: Pamela Cardoso (AgênciaClick)
Agency Producer: Andreia Cequete (AgênciaClick)
Media Director: Rose Campiani (AgênciaClick)
Media Planner: Gui Horácio (AgênciaClick)
Media Planner: Yuri Teixeira (AgênciaClick)
Media Planner: Stella Lopes (AgênciaClick)
Account Director: Cláudio Souza (AgênciaClick)
Account Manager: Ernane Melo (AgênciaClick)
Project Manager: Maira Zaclis (AgênciaClick)
Production Company: (Adjetiva)
Sound Design: (Cromossonica)
Media placement: Internet - www.congado.net - 5/4/2010

Results and Effectiveness
More than 1.2 million views of the video, posted by 53,000 people.

Creative Execution
Once you post the video in your blog or social network profile, the New Fiat Uno appears in the video, personalised with the visual identity of your website.

Insights, Strategy & the Idea
Using people's curiosity as a media. A car launch video spot, without the car. To discover the New Fiat Uno you must post the video in your blog or social network profile.