Financial Times (FT) Promo, Case study FTD BUBBLE by KNSK

FTD BUBBLE

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Industry Newspapers
Media Promo & PR, Case study
Market Germany
Agency KNSK
Creative Director Kay Eichner, Tim Krink, Ulrike Wegert
Copywriter Felix Lemcke, Steffen Steffens
Released January 2011

Credits & Description

Category: Best Use of Ambient Media: Large Scale
Advertiser: FINANCIAL TIMES / G + J WIRTSCHAFTSMEDIEN
Product/Service: FINANCIAL TIMES NEWSPAPER
Agency: KNSK WERBEAGENTUR
Date of First Appearance: Jan 26 2011
Entrant Company: KNSK WERBEAGENTUR, Hamburg, GERMANY
Creative Director: Ulrike Wegert (KNSK Werbeagentur)
Creative Director: Kay Eichner (KNSK Werbeagentur)
Creative Director: Tim Krink (KNSK Werbeagentur)
Copywriter: Steffen Steffens (KNSK Werbeagentur)
Copywriter: Felix Lemcke (KNSK Werbeagentur)
Photograph/Idea: Julian Heidt (KNSK Werbeagentur)
Advertising Supervisor: Olaf Uthmann (KNSK Werbeagentur)
Advertising Supervisor: Danielle Chales des Beaulieu (KNSK Werbeagentur)
Media placement: Outdoor Poster - Frankfurter Stock Exchange - 26.01.2011

Insights, Strategy & the Idea
The Financial Times Germany always keeps their readers best informed
when something economically important happens.

Creative Execution
A mobile poster with a bubble machine inside in front of the German
stock exchange.

Results and Effectiveness
TV stations and newspapers reported about the promotion.