Freeport Promo, Case study VACUUM SHOPPING BAG FOR TOURISTS by Leo Burnett Iberia Madrid

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VACUUM SHOPPING BAG FOR TOURISTS

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Industry Retail, Distribution & Rental companies, Department Stores & Shopping Malls
Media Promo & PR, Case study
Market Portugal
Agency Leo Burnett Iberia Madrid
Creative Director Erick Rosa, Renato Lopes, Fernando Duarte
Art Director Luciana Cani
Copywriter Steve Colmar
Released April 2011

Credits & Description

Category: Best Use of Ambient Media: Small Scale
Advertiser: FREEPORT
Product/Service: SHOPPING OUTLET
Agency: LEO BURNETT IBERIA
Date of First Appearance: Apr 22 2011
Entrant Company: LEO BURNETT IBERIA, Lisbon, PORTUGAL
Entry URL: http://www.ourawardsite.com/2011/freeport/vacuum-bag/media/
Creative Director: Erick Rosa/Renato Lopes (Leo Burnett Iberia)
Art Director: Luciana Cani (Leo Burnett Iberia)
Copywriter: Steve Colmar (Leo Burnett Iberia)
Account Director: Inês Almeida (Leo Burnett Iberia)
Account Executive: Raquel Pinheiro (Leo Burnett Iberia)
Agency Production Director: Cristina Almeida (Leo Burnett Iberia)
Graphic Production: António Franca (Leo Burnett Iberia)
A/V Editor: Hugo Lage (Leo Burnett Iberia)
Images: (Corbis)
Cameraman: Ricardo Costa (Mastershot)
Media placement: Shopping Bag - Freeport Outlet - 22/04/2011

Insights, Strategy & the Idea
Freeport is the biggest outlet in Europe and tourists are their main target. They love shopping there. But they could never shop as much as they’d like.

The reason is simple. It’s impossible to fit everything they want to buy
inside their already tight luggage. Not to mention the strict rules of low cost airlines.

So we created a special shopping bag. One that can be vacuum sealed, so tourists can take it back home.

Creative Execution
After a days shopping, Freeport hands out these bags to tourists. They put everything they bought inside it and a vacuum cleaner sucks all the air off. At the end, the shopping bag is small enough to fit inside any luggage.

Results and Effectiveness
Tourists are shopping even more, and they couldn’t be happier on their trip back home.