FUNERARIAS J. GARCÍA LÓPEZ Promo, Case study ANTES DE MORIR by Ganem

ANTES DE MORIR

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Industry Funeral Services
Media Promo & PR, Case study
Market Mexico
Agency Ganem
Creative Director Rodrigo De León, Ivan Gutierrez
Art Director Bardo Cárdenas
Released June 2011

Credits & Description

Category: Best Use of Digital Media
Advertiser: J GARCIA LOPEZ FUNERAL HOME
Product/Service: FUNERAL SERVICES. FUTURE PLANS
Agency: GANEM GROUP
Media Agency: KLEIN UND GROSS, Mexico City, MEXICO
Creative Vice President: Yasser Flores (Ganem Group)
Creative Director: Iván Gutiérrez (Ganem Group)
Creative Director: Rodrigo De León (Ganem Group)
Art Director: Bardo Cárdenas (Ganem Group)
Media placement: TV-450 SPOTS - TELEVISA NETWORKS - 06-06-2011
Media placement: BUSES - 20 - MEXICO CITY - 06-06-2011
Media placement: SOCIAL NETWORKS - FACEBOOK / TWITTER - 06-06-2011

Insights, Strategy & the Idea
Increase sales in future plans. In Mexico there is an increasing market in such services.

The problem is that people avoid talking about death.

Creative Execution
We created a website developed by a funeral home that asked people to worry about life, not death.

"Lo que quiero hacer antes de morir" in English means "what I wish to do before I die." And just like the name says, in this site people could post their wishes of things they wanted to do before they died.
People could also share their dreams via Facebook or Twitter and be helped by a friend or a stranger to fulfil those dreams.

Results and Effectiveness
23% increase in future plans, compared to previous year
Over 140,000 site visits
Over 10,200 wishes posted
Over 12,700 Facebook Fans
Over 21,000 YouTube Channel Views