NEED GLASSES? by Jung Von Matt/Limmat Zurich for Goette

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NEED GLASSES?

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Industry Prescription Eyewear
Media Promo & PR, Case study
Market Switzerland
Agency Jung Von Matt/Limmat Zurich
Executive Creative Director Alexander Jaggy
Creative Director Michael Rottmann
Art Director Bruno Manser
Account Supervisor Matthias Adolf
Released January 2011

Credits & Description

Category: Best Use of Mobile Devices
Advertiser: GOETTE
Product/Service: OPTICIAN
Agency: JUNG von MATT/LIMMAT
Date of First Appearance: Jan 27 2011
Entrant Company: JUNG von MATT/LIMMAT, Zürich, SWITZERLAND
Executive Creative Director: Alexander Jaggy (Jung von Matt / Limmat)
Creative Director: Michael Rottmann (Jung von Matt / Limmat)
Art Director: Bruno Manser (Jung von Matt / Limmat)
Account Supervisor: Matthias Adolf (Jung von Matt / Limmat)
Media placement: Mobile Ad - IPhone App Tagesanzeiger.ch - 27 January 2011

Insights, Strategy & the Idea
For Götte, a well-known optician in Zurich, Switzerland, we looked for new possibilities in mobile advertising.

Creative Execution
We integrated a special advertisement within the iPhone-App for the newspaper “Tages-Anzeiger”. By clicking on the “A+” to scale the font size up, readers got the message: “Besser sehen. Mit Götte Optik.” which means roughly: “Need glasses? Come to Götte Opticians.”

Results and Effectiveness
Within the first three days of implementation the ad had with a click rate of nearly 2%, more than double as many clicks as other mobile ads.