3D GOLF COURSE by LA OVEJA NEGRA AGENCIA DE PUBLICIDAD for PULA GOLF RESORT

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3D GOLF COURSE

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Industry Culture, Leisure & Sport
Media Promo & PR, Case study
Market Spain
Agency LA OVEJA NEGRA AGENCIA DE PUBLICIDAD
Creative Director Javier Riquelme García, Francisco López Rodríguez, Juan Ouzounoff Fernández
Designer Álvaro Rodríguez Paricio
Released April 2010

Credits & Description

Category: Travel, Entertainment & Leisure
Advertiser: PULA GOLF RESORT
Product/Service: GOLF COURSE & HOTEL
Agency: LA OVEJA NEGRA AGENCIA DE PUBLICIDAD
Date of First Appearance: Apr 26 2010 12:00AM
Entrant Company: LA OVEJA NEGRA AGENCIA DE PUBLICIDAD, Madrid, SPAIN
Entry URL: http://www.pulagolf.com
Designer: Álvaro Rodríguez Paricio (La Oveja Negra Agencia de Publicidad, S.L.)
Creative Director: Javier Riquelme García (La Oveja Negra Agencia de Publicidad, S.L.)
Creative Director: Francisco López Rodríguez (La Oveja Negra Agencia de Publicidad, S.L.)
Creative Director: Juan Ouzounoff Fernández (La Oveja Negra Agencia de Publicidad, S.L.)
General Manager: Manuel Arce García-Velasco
Media placement: Webpage - Www.pulagolf.com - 26/04/2010

Results and Effectiveness
The product tests are going very well. The first impression to the people is shocking because they never have seen a website in 3D. But when they start to move around the holes, they realise that can the course looks exactly how it is.

Creative Execution
Position Pula Golf Resort at the top of Golf Courses all over the world. This website is been showed on Golf Trade Fairs, Golf Magazines and web pages specialised in Golf and the reception has been awesome.

Insights, Strategy & the Idea
Welcome to PULA GOLF RESORT. Welcome to the first web in real time 3D. Welcome to this website that offers the golf player the possibility of knowing the course directly from his computer. You can go and come back hole by hole seeing all the details of the course. The target audience can path the course hole by hole viewing exactly how it is. Welcome to www.pulagolf.com. Welcome to the future.