Google Promo, Case study GOOGLE MAPS 8-BIT by Hakuhodo Tokyo

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GOOGLE MAPS 8-BIT

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Industry Website, Portals
Media Promo & PR, Case study
Market Japan
Agency Hakuhodo Tokyo
Released April 2012

Awards

Asia Pacific Advertising Festival (AdFest) 2013
DESIGN LOTUS Broadcast / Motion / Digital Design GOLD
INTERACTIVE LOTUS Best Use of Viral BRONZE

Credits & Description

Category: Best Use of Digital PR
Advertiser: GOOGLE
Product/Service: GOOGLE MAPS
Agency: HAKUHODO
Write Later: Write Later (Write Later)
Media placement: write later - write later - write later
Summary of the Campaign
Objective
Convey the pure joy of technology to people all over the world through Google service in April Fool’s day.
Idea
A new map service that reconstructs the regular Google Maps into the retro user interface.
A fusion of an April Fool’s prank video and actual user experience.
Explore each of the above points in more detail as follows:
Google Maps 8-bit
A fusion of April Fool’s prank video and actual user experience.
Product Teaser Video introduces the new map service that is developed only for NES, or Nintendo Entertainment System, as an April Fool's Day prank.
A trial version on Google Maps is actually launched. The Google cloud server converts the regular map to 8-bit in real-time. Users all over the world can experience the 8-bit Maps on their personal computers.
The Situation
On April Fool's Day, many companies set-up jokes on the internet.
In places not only in Japan, an April Fool's joke will be showcased to companies from around the world. To get people interested in our jokes is difficult.
The Goal
Convey the attitude of playing with technology to people all over the world through Google's service on April Fool’s day.
The Strategy
'Global memories meet Global Service'
Reconstruct the modern service into a retro interface to remind everyone of that surprise they felt when they first had of interactive experience.
Execution
Google Maps 8-bit
A fusion of an April Fool’s prank video and actual user experience.
A product teaser video introduces the new map service that is developed only for NES, or Nintendo Entertainment System, as an April Fool's Day prank.
A trial version on Google Maps is actually launched. Google cloud server converts the regular map to 8-bit in real-time. Users all over the world can experience the 8-bit Maps on their personal computers.
Documented Results
Achieved over 3m YouTube views within a day.
Became the #1 April Fool’s prank and ignited a global buzz.
Activated users all over the world to access Google Maps.