Grupo Roble Promo, Case study FACEBOOK BILLBOARDS by APEX BBDO El Salvador

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Industry Retail, Distribution & Rental companies
Media Promo & PR, Case study
Market El Salvador
Agency APEX BBDO El Salvador
Creative Director Salvador Martinez
Creative Ernesto Castellanos
Released September 2010

Credits & Description

Category: Best Use of Social Media Marketing
Advertiser: GRUPO ROBLE
Product/Service: MULTIPLAZA
Date of First Appearance: Sep 20 2010
Entrant Company: APEX BBDO, San Salvador, EL SALVADOR
Entry URL:
Creative Director: Salvador Martinez (Apex BBDO)
Social Manager: Jorge Marquez (Apex BBDO)
Manager: Jeannette de Martinez (OMD Digital)
Account Director: Vanessa Peña (Apex BBDO)
Creative: Ernesto Castellanos (Apex BBDO)
Media placement: Internet - Facebook - Sep. 1 2010

Insights, Strategy & the Idea
Multiplaza mall want to engage people to the fan page and it was kind of difficult to stand out with all the buzz.

Creative Execution
So we invented a notorious way to tell the people what we have in our page
by uploading the three photos that facebook display on the wall with one single concept that made a bigger effect to see why we call it the billboards.

Results and Effectiveness
Right after we began to have more people visit our page. Growth was fast and people easily get all the news from the mall. Now thousands of other brands do the same.