WORLD'S FASTEST HEARING TEST by Futurecom Switzerland, Wunderman Y&R Zurich for Phonak

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WORLD'S FASTEST HEARING TEST

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Industry Hospitals, Healthcare facilities & Medical Services
Media Promo & PR, Case study
Market Switzerland
Agency Futurecom Switzerland
Agency Wunderman Y&R Zurich
Creative Director Roger Rüegger
Art Director Michael Gallmann
Copywriter Samuel Textor
Released April 2010

Credits & Description

Category: Healthcare & Medical
Advertiser: PHONAK
Product/Service: HEARING AID MANUFACTURER
Agency: FUTURECOM INTERACTIVE
Agency: WUNDERMAN ZURICH
Date of First Appearance: Apr 25 2010 12:00AM
Entrant Company: FUTURECOM INTERACTIVE, Zurich, SWITZERLAND
Entry URL: http://www.entries.ch/instant_hearing_test-en
Chief Creative Officer: Markus Gut (Futurecom AG/Y&R Switzerland)
Creative Director: Roger Rüegger (Futurecom AG/Y&R Switzerland)
Copywriter: Samuel Textor (Futurecom AG/Y&R Switzerland)
Art Director: Michael Gallmann (Futurecom AG/Y&R Switzerland)
Consultant: Renato di Rubbo (Futurecom AG/Y&R Switzerland)
Interactive Designer: Isabelle Bischoff (Futurecom AG/Y&R Switzerland)
Media placement: Online Banner - Frogblog - 25.04.2010

Results and Effectiveness
People responded positively to this new and playful version of a hearing test. Because bad hearing is still stigmatised, this fast test managed to break down the barrier and encouraged readers to make a first step towards better hearing – as was expressed by people confronted with the promotion. As a consequence of the action, the number of people that took a hearing test on hear-the-world.com increased significantly.

Creative Execution
Because bad hearing is often stigmatised, we wanted to let our audience test the hearing without realising it. We gave them the most straightforward way to do a hearing test – without the need of speakers or headphones. Because high-frequencies such as a mouse click are lost first when hearing loss starts, we got the user to click his mouse. After that, we asked him whether he heard the mechanical high-pitched clicking noise produced by pushing the mouse button. If not, he might suffer from hearing loss and Phonak offers solutions to help him restore high frequency noises to his ears on www.hear-the-world.com.

Insights, Strategy & the Idea
The goal of the initiative Hear the world by hearing aid manufacturer Phonak is to motivate people with a hearing loss to do something about it. Phonak asked us to encourage people not to take a hearing test. As target group, we defined people with a hearing loss that are not yet conscious of it or hesitate to face the problem. The strategy was to motivate them in an easy way to take a quick hearing test – without having to go through a lengthy medical procedure.