SPACE BLUE SYMPHONY by Bakery Films for Stefan Eckert

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SPACE BLUE SYMPHONY

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Industry Shows, Events & Festivals
Media Promo & PR, Case study
Market Germany
Agency Bakery Films
Director Florian Sigl
Designer Stefan Eckert
Producer Sunna Pilz
Released March 2011

Credits & Description

Category: Travel, Entertainment & Leisure
Advertiser: STEFAN ECKERT
Product/Service: HOLOGRAPHIC FASHION SHOW
Agency: BAKERY FILMS
Date of First Appearance: Mar 31 2011
Entrant Company: BAKERY FILMS, Hamburg, GERMANY
Designer: Stefan Eckert (Stefan Eckert)
Director: Florian Sigl (Bakery Films Filmproduktion)
Director of Photography: Moritz Anton
Producer: Sunna Pilz (Bakery Films Filmproduktion)
Assistant Producer: Franziska Braun (Bakery Films Filmproduktion)
Visual Artist: Tim Jockel (Tim Jockel)
Supervisor: Oliver Gingrich (Musion)
Production Assistant: Billie Lüdemann (Bakery Films Filmproduktion)
Media placement: Press Releases - Die Welt - 24.03.2011
Media placement: Press Releases - Die Welt Online - 24.03.2011
Media placement: Holographic Fashion Show - Kampnagel Hamburg - 31.03.2011
Media placement: Press Releases - NDR - Hamburg Aktuell - 01.04.2011
Media placement: Press Releases - Hamburger Abendblatt - 02.04.2011
Media placement: Press Releases - Hamburger Abnedblatt - 04.04.2011
Media placement: Press Releases - Abendblatt.de - 04.04.2011

Insights, Strategy & the Idea
Aim was to develop a new way to show and express the collection of German "Haute Couture" fashion designer Stefan Eckert and thereby to create an increasing and exceptional attention to the current collection. Further task was to find new clients and to fascinate the audience who communicates the collection and its presentation to others. Target audience is fashion interested and experimental people from all over. Their relationship to the brand is the classiness of lifestyle and new drapery and techniques. The distinctive perception is expressed by the holographic 3D technique that never before was used to create an entire fashion show. Fashion Designer Stefan Eckert needed to show his new collection in this particular way to explain his audience the character of the collection 'Space blue symphony'.

Creative Execution
The strategy was to communicate the inspiration, idea and philosophy behind Eckert’s collection in the most effectice and also more creative way than a casual fashion show is able to do. We achieved this by using a very old Victorian theater trick called "Peppers Ghost". While breaking the rules of space and time on stage the projection creates an optical illusion of something very tangible. This holographic show had been mediated through its execution as well as preparation on the one hand and adequate medias like TV, www, Newspaper and social network, for e.g. Facebook on the other hand. All levels support the maximum of this campaign.

Results and Effectiveness
The world´s first complete 3D holographic fashion show was performed at Kampnagel in Hamburg, an international center for the contemporary representatives arts, on March 31st, 2011. The target audience was enthusiastic to become part of a singular fashion show. Due to this excitement and curiosity Kampnagel was crowded this evening. Business outcome was influenced because Stefan Eckert received requests from other film companies to work with them and furthermore the event arose distinctly the sale of his actual collection.