Hyundai Promo, Case study THE SILENT MOVIE POSTER by Innocean Frankfurt

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Industry Cars
Media Promo & PR, Case study
Market Germany
Agency Innocean Frankfurt
Executive Creative Director Stephen Ward
Art Director Dom Sweeney
Copywriter John Crozier
Designer Justin Shill
Released February 2012

Credits & Description

Category: Best Use of Screens
Advertiser: HYUNDAI
Product/Service: HYUNDAI I30
Media Agency: MPGMC, London, UNITED KINGDOM
Art Director: Dom Sweeney (Innocean Worldwide UK)
Copywriter: John Crozier (Innocean Worldwide UK)
Designer: Justin Shill (Innocean Worldwide UK)
Business Director: Mike Smith (Innocean Worldwide UK)
Planner: John Howkins (Innocean Worldwide UK)
Executive Creative Director: Stephen Ward (Innocean Worldwide Europe)
Media placement: Digital Posters - Train Stations Throughout The UK - 27th February 2012

Insights, Strategy & the Idea
Improve perception of the i30 by talking to commuters about the quality of its interior cabin, particularly the lack of road noise.

Creative Execution
We created a digital poster which borrowed from the silent movie genre. It showed typical road noises as silent titles - because the i30 is designed to silence the road. For maximum impact and relevance we decided to run the poster all across London, the day after The Artist swept the board at the Oscars.

Results and Effectiveness
The poster was seen by a large number of the target market and was a highly visible addition to the launch campaign for the i30.