THE BIG PRICE REDUCTION by King for ICA SVERIGE

Adsarchive » Promo , Case study » ICA SVERIGE » THE BIG PRICE REDUCTION

THE BIG PRICE REDUCTION

Pin to Collection
Add a note
Industry Supermarkets
Media Promo & PR, Case study
Market Sweden
Agency King
Creative Director Frank Hollingworth
Art Director Jonas Yrlid, Tommy Carlsson
Copywriter Niclas Carlsson
Producer Sofia Weman
Released May 2009

Credits & Description

Category: Best Use of Online Advertising
Advertiser: ICA SVERIGE
Product/Service: SUPERMARKET
Agency: KING SOLUTIONS
Date of First Appearance: May 2 2009 12:00AM
Entrant Company: KING SOLUTIONS, Stockholm, SWEDEN
Entry URL: http://enteraward.com/interactive/pricereduction
Web Director: Thomas Larsson (King Solutions)
Art Director: Tommy Carlsson (King Solutions)
Art Director: Jonas Yrlid (King Solutions)
Creative Director: Frank Hollingworth (King Solutions)
Copywriter: Niclas Carlsson (King Solutions)
Production Manager: Anna Magnusson SJöberg (King Solutions)
Producer: Sofia Weman (King Solutions)
Project Manager: Mattias Bohlin (King Solutions)
Web Production: (From Stockholm With Love)
Flim Production: (Tre Vänner)
Media placement: Banner - Cyber - 01/05/2009

Results and Effectiveness
ICA is one of Scandinavia’s leading grocery chains. Since 2001 they have broadcast a commercial series about a grocery store and the people who work there. The characters have become extremely popular and the commercials have won several national and international awards.

Creative Execution
We chose to show the ‘infinite’ price reductions in the form of a banner that you can integrate with the shop manager, Stig. You can also directly share and publish the banner directly on your Facebook site/blog, etc.

Insights, Strategy & the Idea
In the middle of the financial crisis, ICA is making one of its biggest price reductions. Prices on hundreds of items in our shops will be reduced. For example, we are lowering prices on everyday items such as pasta, fish balls, breakfast cereals, cheese and bread.