Impresa Semplice Promo, Case study UNA IMPRESA DA TRIO by Armosia

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UNA IMPRESA DA TRIO

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Industry Telecommunications Services, Corporate Communication
Media Promo & PR, Case study
Market Italy
Agency Armosia
Released October 2010

Credits & Description

Category: Best Use of Integrated Media
Advertiser: IMPRESA SEMPLICE
Product/Service: BUSINESS SERVICE PROVIDER
Agency: ARMOSIA ITALIA
Date of First Appearance: Apr 25 2011
Entrant Company: ARMOSIA ITALIA, Rome, ITALY
Communication Director: Vito Bello (Armosia italia)
Marketing Director: Giuseppe Portoricco (Armosia Italia)
COO: Francesco Romeres (Armosia italia)
Media placement: TV Campaign - LA7 - 25 April 2011
Media placement: Outdoor - Lucca- City Of The First Manager Choosen As A Testimonial - 25 April 2011
Media placement: Web Application - Impresa Semplice Official Page Of Facebook, Www.Ivid.it, Www.mymovies.it, Www.libero.it - 25 April 2011
Media placement: Press - Lucca (As For Outdoor) - 26 April 2011

Insights, Strategy & the Idea
OBJECTIVE:
- Reward existing clients for the loyalty demonstrated to the brand.

TARGET: Small and medium business managers

INSIGHT THAT SHAPED THE IDEA:
Which is the best present the owner of a business could ever receive?
Visibility for his business!

Creative Execution
Impresa Semplice selected 12 real life Italian Managers that agreed to testify to the effectiveness of the services becoming testimonials themselves in the TV, outdoor and press campaigns.

The Manager becomes the protagonist of the entire communications campaign assisted by a famous Italian comedy trio: TRIO MEDUSA.
The Trio was given the mission to travel through Italy to deliver a RED RIGHT ARM distinctive signature of Impresa Semplice to the best company owners and managers.

The campaign continues, the chosen Manager and his company will be promoted together with the brand on billboards and press adds in his home town.

All 12 ads can be seen on Impresa Semplice’s Facebook page through a special application that includes a fun flash game based on the theme of the campaign.

Results and Effectiveness
Not yet applicable