THE GREEN MOVIE PROJECT by BBR Saatchi & Saatchi Israel for Shikun & Binui Solaria

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THE GREEN MOVIE PROJECT

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Industry Real Estate
Media Promo & PR, Case study
Market Israel
Agency BBR Saatchi & Saatchi Israel
Creative Director Ben Sever
Art Director Eran Nir
Copywriter Tomer Gidron
Producer Gali Shtarkman
Account Supervisor Amit Alter
Released October 2010

Credits & Description

Category: Best Use of Special Events and Stunt/Live Advertising
Advertiser: SHIKUN & BINUI
Product/Service: INFRASTRUCTURE, REAL-ESTATE AND ENVIRONMENTAL GROUP
Agency: BAUMANN BER RIVNAY SAATCHI & SAATCHI
Date of First Appearance: Oct 10 2010
Entrant Company: BAUMANN BER RIVNAY SAATCHI & SAATCHI, Ramat Gan, ISRAEL
Vice President/ Creative Director: Yoram Levi (Baumann Ber/ Rivnay Saatchi & Saatchi)
Creative Director: Ben Sever (Baumann Ber Rivnay/ Saatchi & Saatchi)
Copywriter: Tomer Gidron (Baumann Ber Rivnay/ Saatchi & Saatchi)
Art Director: Eran Nir (Baumann Ber Rivnay/ Saatchi & Saatchi)
Vice President/ Agency Producer: Dorit Gvili (Baumann Ber Rivnay/ Saatchi & Saatchi)
Vice President, Client Service: Idit Zuckerman (Baumann Ber Rivnay/ Saatchi & Saatchi)
Producer: Gali Shtarkman (Baumann Ber Rivnay/ Saatchi & Saatchi)
Account Supervisor: Amit Alter (Baumann Ber Rivnay/ Saatchi & Saatchi)
Account Executive: Sharon Avner (Baumann Ber Rivnay/ Saatchi & Saatchi)
Edit: Uri Dagan (Baumann Ber Rivnay/ Saatchi & Saatchi)
International Planner: Guy Gordon (Baumann Ber Rivnay/ Saatchi & Saatchi)
Media placement: Television - Channel2, Channel 10,Channe L24 - 14/11/2010
Media placement: Event - Neighborhood In The North Of Israel - 26-27/10/2010

Insights, Strategy & the Idea
In recent years different organizations have begun to talk about 'going green' as a part of their agenda. However, with so much talk and not much action, it's hard to know who is really green and who is not.
The objective was to prove to the entire country just how dedicated the employees of SHIKUN & BINUI are to the environment.

Creative Execution
The event created a huge buzz on the Hebrew-language Web, and generated TV and press coverage worth tens of thousands of media dollars. No less importantly, SHIKUN & BINUI were recently selected as the "Green Choice" in a nationwide survey of the property development industry.

Results and Effectiveness
The event created a huge buzz on the Hebrew-language Web, and generated TV and press coverage worth tens of thousands of media dollars. No less importantly, SHIKUN & BINUI were recently selected as the "Green Choice" in a nationwide survey of the property development industry.